Privacy Policy

TYNEGO SAS (Treelys brand) places the utmost importance on protecting your personal data. This Privacy Policy describes how we collect, use, store, and protect your personal data in accordance with the General Data Protection Regulation (GDPR – EU Regulation 2016/679) and the French Data Protection Act of January 6, 1978, as amended.

1. Data controller

The data controller is:
TYNEGO SAS – Treelys brand
66 Avenue des Champs-Élysées, 75008 Paris, France
Email: contact@treelys.com

2. Data collected

2.1 Data you provide directly to us

• First and last name
• Email address
• Shipping and billing address
• Phone number (if provided)
• Payment information (processed directly by our secure payment providers)
• Content of your messages when you contact us

2.2 Data collected automatically

• IP address
• Browsing data (pages visited, visit duration, clicks)
• Data about the device used (browser type, operating system)
• Cookies and similar tracking technologies

3. Purposes and legal bases for processing

3.1 Performance of the contract

• Processing and tracking your orders
• Managing deliveries and returns
• After-sales service and complaint management
• Creating and managing your customer account (if applicable)

3.2 Legitimate interest

• Fraud prevention and transaction security
• Improving our website and services
• Analysis of browsing behavior (via Google Analytics/GA4, Hotjar/Microsoft Clarity)

3.3 Consent

• Sending our newsletter and commercial communications (Klaviyo, Mailchimp)
• Use of advertising and tracking cookies (Meta Pixel, TikTok Pixel, Google Ads/Tag Manager)
• Personalization of your online experience

3.4 Legal obligation

• Retention of accounting and tax records
• Responding to requests from competent authorities

4. Data recipients

Your data may be transferred to the following third parties as part of our business:

• Shopify Inc. – e-commerce platform and payment processing (Shop Pay)
• Google LLC – Google Analytics/GA4, Google Ads, Tag Manager (analytics and advertising)
• Meta Platforms Ireland Ltd – Meta Pixel (targeted Facebook/Instagram advertising)
• TikTok Technology Ltd – TikTok Pixel (targeted TikTok advertising)
• Klaviyo Inc. – marketing email management
• Mailchimp (Intuit Inc.) – marketing email management
• Hotjar Ltd / Microsoft Corporation – user behavior analysis (heatmaps)
• Logistics providers and carriers – to deliver your orders
• Payment service providers – to secure financial transactions

Some of these providers are based outside the European Union (particularly in the United States). Data transfers outside the EU are governed by appropriate safeguards (European Commission standard contractual clauses, the EU-U.S. Data Privacy Framework, or equivalent mechanisms).

5. Retention period

• Customer data (orders): 5 years from the order date (legal accounting obligations)
• Customer account data: until the account is deleted, then 3 years
• Commercial prospecting data (newsletter): 3 years from the last contact
• Browsing data and cookies: 13 months maximum

6. Your rights

In accordance with the GDPR, you have the following rights:

• Right of access: obtain a copy of your personal data
• Right to rectification: correct inaccurate or incomplete data
• Right to erasure (“right to be forgotten”): request the deletion of your data
• Right to restriction of processing: restrict the use of your data
• Right to data portability: receive your data in a structured format
• Right to object: object to the processing of your data on legitimate grounds
• Right to withdraw your consent at any time, without affecting the lawfulness of prior processing

To exercise these rights, contact us at: contact@treelys.com
We will respond to your request within 30 days.
You also have the right to lodge a complaint with the CNIL: www.cnil.fr

7. Data security

TYNEGO SAS implements all appropriate technical and organizational measures to ensure the security of your personal data, including: data encryption, restricted access, HTTPS protocols, and PCI DSS compliance for payment data.

8. Policy changes

TYNEGO SAS reserves the right to modify this Privacy Policy at any time. Any material changes will be notified to users by email or through a prominent notice on the website.

Last updated: May 2025