They've known each other forever. Since scraped knees, endless summers, and fits of laughter they can't quite describe anymore but have never forgotten. They grew up. Each started their own family. And without consulting each other, they found themselves having the same conversations — but this time with a baby in their arms.

The same fears. The same nightly questions. Are we doing this right? Are we making the right choices? And above all: that strange feeling of chasing after something that changes shape as soon as you think you've caught it. Because a child grows fast — so fast — that the product bought last month no longer fits. Bought, used three times, put away in a corner, replaced. Again and again.

One day, between two cold coffees and a few anecdotes about their children, they rephrased the question: what if we stopped running? What if we chose products that grow with them? That's when Treelys was born. Not in an office, not on a whiteboard. But from a childhood friendship that simply decided to be useful — for all parents and for all the children who come after.